Marketing Campaign Specialist - ShopeeFood

Join Shopee's dynamic marketing team as a Campaign Specialist for ShopeeFood, where you'll drive growth in Southeast Asia's leading food delivery platform. This pivotal role requires you to conceptualize and execute innovative go-to-market strategies that increase user acquisition, engagement, and retention. As part of Shopee's marketing team in Jakarta Raya, you'll work closely with cross-functional teams to develop and implement data-driven campaigns that enhance ShopeeFood's market presence and revenue.

Shopee is a global e-commerce platform that has rapidly grown to become one of the leading online shopping destinations in Southeast Asia. With a strong focus on innovation and customer-centric solutions, Shopee continues to redefine the e-commerce landscape. In this role, you'll have the opportunity to work with cutting-edge tools and technologies, including Google Analytics, Meta Ads Manager, and Shopee's proprietary marketing platforms. You'll also have the chance to collaborate with a diverse and talented team, contributing to Shopee's mission of making commerce better for everyone.

📋 Tanggung Jawab Pekerjaan

• Develop and execute data-driven marketing campaigns to increase user acquisition, engagement, and retention for ShopeeFood.
• Analyze market trends and consumer behavior to identify opportunities for growth and optimization.
• Collaborate with cross-functional teams, including product, design, and engineering, to align marketing strategies with business goals.
• Utilize Google Analytics, Meta Ads Manager, and other marketing tools to track campaign performance and make data-informed decisions.
• Create and manage campaign budgets, ensuring optimal spend and ROI.
• Stay updated with industry trends and best practices in digital marketing and e-commerce.
• Provide regular reports and insights to stakeholders, highlighting campaign performance and recommendations for improvement.
• Participate in brainstorming sessions and contribute creative ideas to drive innovation in marketing strategies.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business, or a related field.
• 3-5 years of experience in digital marketing, with a focus on e-commerce or food delivery platforms.
• Proven track record of successfully executing marketing campaigns and achieving measurable results.
• Strong analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in English, both written and spoken.
• Familiarity with Google Analytics, Meta Ads Manager, and other marketing automation tools.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a fast-paced environment.
• Passion for food and understanding of the food delivery industry is a plus.

🛠️ Keahlian

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